Gilles Charlier
Creative Director - Designing coherence between product, human and environment
Creative Direction
Film Direction
Photography
Production
VISUAL SYSTEMS
Building coherent systems from concept to final imagery.
Selected work across brand, product and visual direction.
Elevating a premium mountain brand through content, campaigns and visual storytelling.
Samaya 2025
Brand Direction · Content Strategy · Creative Direction · Production Lead
Samaya entered a new phase of growth with products whose innovation and quality demanded a more refined brand expression.
Creating a visual system that reveals the product through its use, highlighting its technical and innovative qualities within a precise and minimal aesthetic.
An approach balancing ultra-premium codes with real-world conditions, designed to elevate brand perception across campaigns, digital experiences and content production.
SCOPE
Brand
Visual Identity Evolution
Long-term Creative Direction
Outcome
Digital
Website Redesign
Product Storytelling
Campaigns
Product Launches
Content Rollouts
Community
Athletes & Ambassadors
Influencer Collaborations
Socials medias & Forums
Production
Photography
Film
Campaign Assets
Developing the “Elevate Yourself” collection as an extension of this philosophy, where form, function and perception are approached as one.
A project grounded in the meaning of Samaya, where personal elevation takes precedence over performance itself.
A long-term effort to align brand perception with the level of innovation, design and craftsmanship embodied by the products.
Delivered through a coherent ecosystem spanning website, campaigns, product launches, athlete collaborations and content production.
Brand Direction
Content Strategy
Website Redesign
Campaign Development
Product Launches
Athlete & Influencer Collaborations
Socials Medias
Photography & Film ProductionKey Contributions:
Constructing performance through isolation and frustration.
A visual and narrative system developed across film, image and editorial formats.
Burden of/or Dreams with Simon Lorenzi
Director · Photographer · Production Lead · DOP · Creative Direction
A singular visual language across projects, shaped by human presence, product, material, texture and environment.
The living world as a starting point.
Nature defines movement
Movement reveals form
Light reveals matter
Building visual worlds.
Each project is approached as a complete creative system, where strategy, design and storytelling converge.
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01 Creative Direction / Brand Direction
Defining the creative vision, tone and visual language of the brand.
Aligning product philosophy, audience and cultural context into a distinctive visual universe.02 Product Art Direction
Translating the brand identity into a precise visual direction for the product - defining how materials, form and function interact with their environment.
03 Campaign Concept
Developing a strong campaign narrative that connects innovation, storytelling and visual impact.
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04 Pre-production
Building the right creative team and preparing every aspect of the production.
Location research, casting, production design and planning.05 Photography & Film Direction
Directing and capturing projects on location - creating images that feel immersive, precise and rooted in real environments.
Working with a focused team or in a reduced setup allows for agility, spontaneity and a closer connection to the subject.
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06 Post-production
Editing, colour grading, sound and rhythm - shaping the final cinematic language of the project.
07 Campaign Assets
Delivering films, photography and visual assets designed for the entire brand ecosystem: campaigns, editorial platforms, social media and digital environments.
info@gillescharlier.com
+32494459585
Let's create something meaningful.
ABOUT ME
My work explores the relationship between nature, movement and matter.
I’m drawn to organic forms, raw textures and everything that carries a sense of the real.
Inspired by nature, cinema, art across time and philosophy, I develop visual worlds where gesture, light and environment become a language.
After studying photography and filmmaking, I’ve spent over 10 years creating visual content, refining a practice rooted in both intuition and craft.
I’m drawn to images that can be felt, through their aesthetic, their presence, or the emotion they carry, and to creating complete visual worlds where every element is shaped with intention and meaning.
Creating is my way of participating in the world,
with the intention to make something honest, meaningful and useful.
When passion is there, there are no limits.
Selected Clients